99年第1學期-1145 商用英文(一) 課程資訊

課程分享

選課分析

本課程名額為 35人,已有28人選讀,尚餘名額7人。

評分方式

評分項目 配分比例 說明
Attendance 25 有一次自由缺席不被扣分,之後缺席一次扣總分3分
Assignment 50 準時繳交,也請遵守寫作格式,不接受遲交的作業
Term project: business proposal 25 請不要缺席,若有問題,請提前三個禮拜跟授課老師連絡

授課教師

林嘉吟

教育目標

Business writing is different from academic writing in some perspectives as in patterns, styles, and wordings. This course intends to provide you a better comprehension of how to communicate with your prospective business associates via words. Words are powerful tools only if you grasp the technique and learn to manipulate them.

課程概述

Have students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories includes: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.

課程資訊

參考書目

Handouts distributed by the instructor