99年第1學期-1145 商用英文（一） 課程資訊
|Term project: business proposal||25||請不要缺席,若有問題,請提前三個禮拜跟授課老師連絡|
Business writing is different from academic writing in some perspectives as in patterns, styles, and wordings. This course intends to provide you a better comprehension of how to communicate with your prospective business associates via words. Words are powerful tools only if you grasp the technique and learn to manipulate them.
Have students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories includes: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.