99年第1學期-1150 商用英文(一) 課程資訊

課程分享

選課分析

本課程名額為 35人,已有26人選讀,尚餘名額9人。

評分方式

評分項目 配分比例 說明
Midterm & Final Exam 50
Case Study: Oral & Written 20
In-class Participation 30 Input of discussions, quizes, assignments

授課教師

顏廷芳

教育目標

On completion of the course, the students should be able to a) display their conversational ability by comfortably talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on; b) demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in the trading business; and c) demonstrate in oral presentation and in writing their ability to present in a formal manner their ideas, information, and recommendations which are related to some specific topics and contexts in the trading business.

課程概述

Have students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories includes: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.

課程資訊

參考書目

1. Profile, Book 2 (Intermediate), by Jon Naunton, Oxford University Press
2. Handouts distributed in-class