99年第1學期-1188 廣告學 課程資訊
1. To familiarize students with the basic concepts and practices of advertising.
2. To enhance students’ capability and opportunity securing a quality job in advertising-related fields.
3. To improve students’ appreciation for advertising and creative thinking. .
Course materials are grouped into two distinctive modules:
1. The study of basic theories and principle of advertising.
2. The cultivation of creative thinking events.