99年第1學期-1195 跨國經營管理實務 課程資訊

課程分享

選課分析

本課程名額為 70人,已有17人選讀,尚餘名額53人。

評分方式

評分項目 配分比例 說明
Midterm Exam 33
Module Reports (4) 33
Final Group presentation 34

授課教師

Steve A. Varela

教育目標

Review and practice of export methods utilized by medium and small businesses. Students will complete a 6 dimension analysis of a selected company covering company readiness, management, market analysis, logistics, shipping and financial matters pertaining to an effective export campaign. The work will culminate in a group presentation of a selected firm’s export plan.

課程概述

This course focuses on the concerns of the practicing international trade professional worldwide. It has been designed to form a sound foundation and understanding of the principles, terminology and the relationships of the needs of the practical working import/export professional. The practice of international business can be thought of as an extension (expansion) of basic domestic sales with the added complexities of the tasks involved when transacting business overseas.

課程資訊

參考書目

Web and instructor handouts

Various Instructor Handouts (via eLearning)
Multiple Internet Data Sources
Subscription to EIMSO2