99年第1學期-1195 跨國經營管理實務 課程資訊

評分方式

評分項目	配分比例	說明
Midterm Exam	33
Module Reports (4)	33
Final Group presentation	34

教育目標

Review and practice of export methods utilized by medium and small businesses. Students will complete a 6 dimension analysis of a selected company covering company readiness, management, market analysis, logistics, shipping and financial matters pertaining to an effective export campaign. The work will culminate in a group presentation of a selected firm’s export plan.

課程概述

This course focuses on the concerns of the practicing international trade professional worldwide. It has been designed to form a sound foundation and understanding of the principles, terminology and the relationships of the needs of the practical working import/export professional. The practice of international business can be thought of as an extension (expansion) of basic domestic sales with the added complexities of the tasks involved when transacting business overseas.

基本資料

選修課，學分數：3-0
上課時間：一/7,8,9[ST023]
修課班級：國貿系3,4
修課年級：年級以上
選課備註：電腦教室上課

參考書目

Web and instructor handouts

Various Instructor Handouts (via eLearning)
Multiple Internet Data Sources
Subscription to EIMSO2