99年第1學期-1258 數位經營 課程資訊

課程分享

選課分析

本課程名額為 100人,已有37人選讀,尚餘名額63人。

評分方式

評分項目 配分比例 說明
Mid-term exam 50
Final exam 50

授課教師

沈均生

教育目標

An understanding of business applications and basic information technology (IT). Being aware of the vulnerability of information systems and the Internet.

課程概述

Digital technology provides organizations with strategic advantage, improves customer service, enahnces communications and collaboration, and reengineers business processes. Building a business model based on digital technology is an irreversible trend; however it is a daunting task for many businesses. In this course, we will attempt to build a digital business infrastucture using Web-based enterprise systems such as ERP, CRM, SCM, and KMS. While recognizing the e-commerce as a critical part of an organization’s success, we emphasize the innovative uses of Information Technology, which is a major tool that can be used to outperform competitors. IT is still evolving rapidly. We also focus on the impact of emerging technology such as WiMax, m-commerce, cloud computing, search advertising, and so on. The pervasive use of IT could put businesses in a vulnerable position. Security and control issues will be discussed throughout the course.

課程資訊

參考書目

Lauden, Kenneth and Lauden, Jane, “Essential of management Information Systems,”
Pearson Education, Inc,9th edition, 2011. 華泰