99年第2學期-2136 餐旅連鎖經營 課程資訊

教育目標

1. Analyzed the history of franchising from 1900’s to the present day 2. Define in writing franchising 3. Explain the different type of franchise agreements 4. Identify and distinguish the two types of franchises 5. Analyze and explain why franchisees fail 6. Explain the criteria for selecting a franchise 7. Understand the cost associated with developing a franchise 8. Understand the personal consideration in developing a franchise 9. Indentify the legal aspects of developing a franchise 10. Explain the advantages of hands-on vs absentee ownership 11. Develop and enforce the system standards 12. Explain the steps used to develop and implement and management system 13. Explain how automation impacts the franchise operation 14. Develop and implement a franchise marketing plan 15. List the steps in handing a labor dispute 16. Understand the considerations in raising money for a new franchise project 17. Explain the components of finding a location and the considerations in this process 18. Analyze financial statements and develop pro form statements

課程概述

The course is designed to examine franchising from both the franchiser and franchisee’s point of view in hospitality management. It also identifies start-up, organization, franchiser/franchisee’s relations, marketing, legal aspects, and operations, with an orientation toward the small business franchisee. The course will stress the application of analytical techniques. However, the students will obtain a better understanding and knowledge of what today are the main franchising strategic alternative in the hospitality industry