99年第2學期-5267 專題討論Ⅱ 課程資訊
|Class Participation and Attendance||30||If you are absent THREE times throughout the semester without a legitimate reason, you will be penalized with FIVE point deduction off your final grade.|
|Individual case presentation||30||1.The students have to follow the introduction of the case method for case study.|
|Individual report||20||Students are required to hand in (not more than) 3 pages of written group works of the case study to the lecturer in class.|
|Pop exams/Homework Assignment / Readings||20||Homework /Assignments|
• Apply theoretical knowledge and concepts of marketing to case studies / real situations and able to
exercise problem solving skills dealing with marketing problems in different types of contexts.
• Critically access, analyze and syntheses for decision making to solve the organization problems.
Office HourMonday 13:00 - 17:00 Tuesday 13:00 - 17:00 or by appiontment
This course requires no assigned textbook, but may have assigned readings depends on the course content each week.