103年第2學期-6772 專題討論Ⅱ 課程資訊

課程分享

選課分析

本課程名額為 15人,已有13人選讀,尚餘名額2人。

評分方式

評分項目 配分比例 說明
Class Participation and Attendance 60 The learning process for this course will be primarily driven by class discussion.
Individual presentation 30 The students have to follow the introduction of the case method for case study.
Pop exams/Homework Assignment / Readings 10 Homework /Assignments will be given throughout the semester; they are short exercises to help you understand and apply the concepts and theories discussed in class.

授課教師

張亦騏

教育目標

Seminar is conducted concerning the present situations of hospitality industry. This course aims at facilitating students to engage in a critical examination of the hospitality process based on case study. The role of marketing process in the operation of the organization is also covered.

課程資訊

參考書目

This course requires no assigned textbook, but may have assigned readings depends on the course content each week.