100年第1學期-1086 電子商務 課程資訊

評分方式

評分項目	配分比例	說明
Classwork and homework	30
Closing Case study	10	By Groups;
Midterm exam	20
Term project presentation and submission	20	By Groups;
Final-term exam	20

教育目標

The main objectives of this course are: to provide students with the basic concept regarding new business model, electronic commerce; to familiarize students with e-commerce related issues, including its infrastructure, security, ethics, regulatory, strategy and implementation, etc.; also, to enhance students` reading and presentation skills.

課程概述

網際網路的廣泛使用下，商業活動、教育文化及生活應用等層面已深受影響。本課程結合理論發展與實務應用，期能使學生具備在e世代中應具有之能力。

基本資料

必修課，學分數：3-0
上課時間：二/6,7,8[M023]
修課班級：企管系3C
修課年級：年級以上
選課備註：先修：資訊教育、管理學

參考書目

TEXTBOOK:
Turban, Efraim; King, David; and Lang, Judy (2011), Introduction to Electronic Commerce (3/e), Prentice Hall. (華泰書局代理)

REFERENCES:
(1) Schneider, Gary P. (2009), E-business (8/e), South-Western. (滄海書局代理)。
(2) Turban, Efraim; King, David; Lee, Jae; Liang, Ting-Peng, and Turban, Deborrah (2010), Electronic Commerce 2010: A Managerial Perspective. (6/e), Prentice Hall. (華泰書局代理)
(3) 盧希鵬 (2009)，電子商務─長尾效應下的經營模式與電子化策略 (二版)，雙葉書廊。