100年第1學期-1158 商用英文（二） 課程資訊

評分方式

評分項目	配分比例	說明
Midterm & Final Exams	40	Written exams including listening sections
Case Study	20	Oral Presentation (10%) & Written Report (10%)
Quizzez	20	Written tests including listening sections
Homework	10	Vocabulary & writing
Participation	10	In-class Q-&-As, discussions, & activities

教育目標

On completion of the course, the students should be able to a) display their conversational ability by comfortably talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on; b) demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in international management and business; and c) demonstrate in oral presentation and in writing their ability to present in a formal manner their ideas, information, and recommendations which are related to specific topics and contexts frequently encountered in international management and business.

課程概述

Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

基本資料

必修課，學分數：2-2
上課時間：一/5,6[M156]
修課班級：國貿系3A
修課年級：年級以上
選課備註：另行分班

參考書目

1. Textbook: Head for Business: Upper-Intermediate Student’s Book, by Jon Naunton, 2002, Oxford University Press.
2. Supplementary Class Materials (SCM): Handouts from the instructor.