100年第1學期-1195 國際行銷管理導論 課程資訊

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評分方式

評分項目 配分比例 說明
In class participation 60 (including assignments)
Final Report 40

選課分析

本課程名額為 70人,已有32 人選讀,尚餘名額38人。

授課教師

陳靜瑜

教育目標

1. To familiarize students with the basic concepts and cases of global marketing management. 2. To enhance students’ capability and opportunity securing a quality job in marketing related fields.

課程概述

The course ‘Introduction to Global marketing” is structured within and guided by the following framework and principles: 1. Globalization is an n unequivocal current phenomenon and an inevitable trend of the future. The basic concepts and theories are fundamentals for students majoring in the Department of International Business and /or in the College of Management. 2. English is the most commonly used language in global business communication. The course ‘Introduction to Global marketing” will be taught and materials will be discussed in English only. Through this process, Students will be trained to become stronger competitors and better communicators. 3. This course will use extensively cases of successes and/or failures to facilitate the learning process and facilitate the understanding of concepts and theories in the arena of global marketing. 4. To help students learn English more productively and fruitfully, this course will try to let students learn the art of “how to learn”. Grammars and vocabularies will not be the focus, phonetics and conversations will be emphasized instead. 5. Students’ participations and active contributions in classes will be greatly encouraged. Mistakes will be tolerated to cultivate the spirit of self-challenge and continuous improvements.

課程資訊

參考書目

Global Marketing Management 5th edition. Masaaki Kotabe and Kristiaan Helsen. Wiley. ISBN 978-0-470-50574-8.