100年第1學期-1255 數位經營 課程資訊

評分方式

評分項目	配分比例	說明
Mid-term exam	50
Final exam	50

教育目標

An understanding of business applications and basic information technology (IT). Being aware of the vulnerability of information systems and the Internet.

課程概述

Digital technology provides organizations with strategic advantage, improves customer service, enahnces communications and collaboration, and reengineers business processes. Building a business model based on digital technology is an irreversible trend; however it is a daunting task for many businesses. In this course, we will attempt to build a digital business infrastucture using Web-based enterprise systems such as ERP, CRM, SCM, and KMS. While recognizing the e-commerce as a critical part of an organization’s success, we emphasize the innovative uses of Information Technology, which is a major tool that can be used to outperform competitors. IT is still evolving rapidly. We also focus on the impact of emerging technology such as WiMax, m-commerce, cloud computing, search advertising, and so on. The pervasive use of IT could put businesses in a vulnerable position. Security and control issues will be discussed throughout the course.

基本資料

選修課，學分數：3-0
上課時間：二/6,7,8[M220]
修課班級：企管3,4,會計3,4
修課年級：年級以上
選課備註：企管系學生可選

參考書目

Lauden, Kenneth and Lauden, Jane, “Essential of management Information Systems,”
Pearson Education, Inc,9th edition, 2011. 華泰