100年第2學期-1615 商用英文 課程資訊

評分方式

評分項目	配分比例	說明
Attendance	10	Attendance will be taken in class.
Participation	10	Asking, answering questions, volunteering for role plays and in class exercises.
Assignments	10	Assignments will be given in class.
1st group in-class presentation	15	Group marketing presentation: what should we give away fro the sales promotional gift?
2nd group in-class presentation	15	A group presentation of a product launch and act out a commercial
Midterm exam	20	paper written exam. Inlcudes listening, grammar usage, vocabulary, reading and writing
Final exam	20	paper written exam. Inlcudes listening, grammar usage, vocabulary, reading and writing.

教育目標

By the end of the semester, students should be able to: a) Display their conversational ability by confidently talking with others in various business situations. b) Display ability to present themselves in English in a professional matter. c).Display ability to communicate in business e-mail and letter writing.

課程概述

This course is designed to orient students to the essential English communication skills that they need in order to excel in today’s global workplace. During the semester, students will be introduced to and have opportunities to practice in the following Business English skills: 1. Answer the phone tactfully and professionally. 2. Appreciation of culture differences and receiving foreign clients. 3. Build and maintain professional business relations with foreign clients. 4. Communicate and negotiate effectively in business meetings. 5. Composing basic business correspondence. 6. Job Search and interview in English.

基本資料

選修課，學分數：0-2
上課時間：二/10,11[C103]
修課班級：經濟系2,3,4
修課年級：年級以上
選課備註：

參考書目

Textbook:
1. Market Leader Pre-Intermediate Business English Coursebook
Others:
1. Supplementary Class Materials: Handouts from the instructor.
2. Online Resources: Moodle e-learning platform.