101年第2學期-4844 研究設計 課程資訊

課程分享

選課分析

本課程名額為 70人,已有11人選讀,尚餘名額59人。

評分方式

評分項目 配分比例 說明
課堂參與及報告 50
研究計畫 20
作業 30

授課教師

林正祥

教育目標

學習科學研究方法之內涵及研究計畫、論文之撰寫.

課程概述

Course Description: Research is a process of formulating questions, problems, or hypotheses; collecting data or evidence relevant to these questions/problems/or hypotheses; and analyzing or interpreting these data. Independent thinking is a key component in your development as an excellent researcher. Only part of this development is accomplished in your preparation of a thesis/dissertation. Successful grant writing requires a certain degree of critical thinking, independent thinking, and last but not least, organization. The purpose of this course is to assist you in this development. It covers the entire research process including: formulating research questions; sampling (probability and nonprobability); measurement (surveys, scaling, qualitative, unobtrusive); research design (survey and experiment); data analysis; and, writing the research paper. It also addresses the major theoretical and philosophical underpinnings of research including: the idea of validity in research; reliability of measures; and ethics. There are some useful ways to generate research hypothesis including: (1) proving an intuitive impression, (2) putting other people’s theories to test, (3)reexamining other people’s conclusion, (4) repeating or modifying a previous study, (5) focusing on a detailed of a large study and combining it with another question, (6) use of a calibrated psychological tests, and (7) serendipitous discoveries. Course Objectives: We have three specific aims: � to provide an overview of research design and methodology � to analyze the data for statistical description, inferences, and interpretation � to introduce statistical computing techniques (SAS/SPSS/MINITAB/EXCEL) Contents of Teaching: Part I—Introduction � Problem setting � Literatures collection & review � Exploring environments via the Internet ※ Writing skills Part II—Data Collection & Design � Qualitative data � Quantitative data � Primary Data Collection – Sampling survey

課程資訊

參考書目

企業研究方法 (古永嘉編譯) ,華泰書局.