101年第2學期-5267 旅館管理研究 課程資訊

評分方式

評分項目	配分比例	說明
Class Participation and Attendance	20	The learning process for this course will be primarily driven by class discussion
Individual presentation	30	Individual presentation is designed to give students an opportunity to be innovative

教育目標

By successfully completing this course, students will be able to: To enhance the knowledge of evaluation of information for strategic decision-making, optimalization of revenues and marketing strategy options. To manage different categories of accommodation facilities to analyze position of the enterprise on the tourism market. To create the offer for different segments of tourism participants, To apply Total Quality Management and Yield management.

課程概述

本課程目標在於使研究生學習於國際旅館管理最新研究的議題與發展趨勢，並透過不同論文研讀及個案討論，來了解旅館各部門之營運與問題，以使學生有能力獨立完成旅館相關研究主題之研究，並與職場接軌以利日後就業。

基本資料

選修課，學分數：0-3
上課時間：四/1,2,3[M207-3]
修課班級：餐旅碩2
修課年級：年級以上
選課備註：不開放推廣部修課 限碩二學生修課

參考書目

All course material will be provided in the lessons and net links. There are no required materials to purchase before taking the class