102年第1學期-1463 商用英文（二） 課程資訊
|Oral reports / homework||30|
|Participation / attendance||20|
本課程名額為 35人，已有30 人選讀，尚餘名額5人。
The aim of the Business English class is for students to enhance their English language skills within a business context. The class will focus on the four skills: reading, writing, listening and speaking. Students must become familiar with key business concepts and understand how business works in different cultures. This will be achieved through a variety of classroom activities, as well as home assignments, quizzes, team work and oral presentations. Students are encouraged to participate.
Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service.
Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.
Office HourOffice M615B OH: monday 9.10/10.00 OH: friday 10.20/12.00
Market Leader in termediate coursebook, D. Cotton, D. Falvey, S. Kent, ISBN 978-1-4082-3695-6