102年第1學期-5884 國際企業管理 課程資訊

評分方式

評分項目	配分比例	說明
Mid-term test	20	closed-book; based on the textbook, lecture notes, and other assigned readings covered between weeks 1-10
Final Exam	30	Final exam is a centralized exam and will cover the entire syllabus. The format is short essay writing. The teaching assistant will inform you the venue of the exam later.
Business Plan	35	For the group project, students need to develop an international business plan for a local brand/produce to go aboard. Student group is required to submit a written business plan and make a presentation for the proposal and the final plan.
Business Research	15

教育目標

1. To become familiar with the range of concepts in the arena of international business 2. To develop skill in using a variety of analytical frameworks for making decision in international business 3. To develop skill in organizing for effectively entering and operating in international markets. 4. Development of critical thinking and problem solving competencies in international business.

課程概述

透過理論及個案教學，讓學生對跨國企業的運作有充分的瞭解，並熟悉全球化、全球政治與文化環境、海外直接投資、國際企業策略、國際企業組織、海外市場進入策略、全球生產與外包、全球行銷、及全球人力資源管理。

基本資料

必修課，學分數：3-0
上課時間：五/2,3,4[M467]
修課班級：國貿碩1
修課年級：年級以上
選課備註：英文授課

參考書目

International Business: Strategy, Management, and the New Realities by Tamer Cavusgil, Gary Knight, John Riesenberger. 3/E. ISBN-10: 0132991268 • ISBN-13: 9780132991261