103年第1學期-5572 電子商務 課程資訊

教育目標

This course is designed for those students whose major are Industrial Engineering with graduate level focusing on the spirit of Electronic Commerce (EC). The course is concerned with Information Systems (IS) as being used in various application arenas. The essential concepts include how EC is (will be) executed on the most widely open existing infrastructure - Internet. A student who successfully completes this course is able to have obtained the followings : - A profound understanding in EC from a global point of view as well as its complexity. - A solid capability to specify the IS & the Information Technology (IT) that stimulating the organizations to pursuit the EC on the Internet. - A crystal clear knowledge regarding how computers can assist an organization to carry out the complicated IS to construct and develop the EC from hardware and software aspects.

課程概述

網際網路的發展促使新經濟法則的出現，企業必須要能夠在其營運過程與競爭策略中，盡量發揮網路經濟中各類經濟效果。換言之，企業在電子商務或電子市場中所扮演的角色不同，其所適用的價值流、營收模式、與後勤模式也不相同，但各構面之間彼此關聯而形成整體的商業模式。本學期電子商務將著重在網路經濟中，企業商業模式的設計與實施。因此，授課重點分成三部份，第一部份討論網路經濟的特性與機會，從總體面討論網際網路對企業帶來的各種機會與挑戰；第二部分討論利用網際網路經濟特性，而產生的新興商業模式。此部分關於商業模式的介紹，將深入從三種企業類型：價值商店、價值網路、以及價值鏈逐一討論之；第三部分從網站設計切入，討論企業組織如何透過網站的設計落實其商業模式的設計，以創造並維持其競爭優勢。除授課外，課程規劃亦要求學生分組進行企業訪談，主題為企業電子商務的應用實務，讓學生透過訪談，反芻課堂所學之後，觀察並分析電子商務的實際應用狀況。

基本資料

選修課，學分數：3-0
上課時間：二/6,7,8[ST023]
修課班級：工工碩博1,2
修課年級：年級以上
選課備註：B640

參考書目

(1) Deitel, H. M., P. J. Deitel, and K. Steinbuhler, e-Business & e-Commerce for Managers, Deitel & Associates, Inc. and Prentice Hall.,2001, ISBN: 0130323640

(2) Kalakota, Ravi and Marcia Robinson, e-Business 2.0 Roadmap for Success, John Wiley & Sons, Inc., 2001, ISBN: 0201721651

(3) Kalakota & Whinston, Frontiers of Electronic Commerce, Addison-Wesley Publishing Company, 1996, INC. ISBN : 0201845202.

(4) Laudon, Kenneth C., Carol Guercio Traver, E-commerce: Business, Technology, Society,Pearson Educational International, 2007, ISBN 0132055309