103年第2學期-2559 餐旅消費行為 課程資訊

評分方式

評分項目	配分比例	說明
In-Class participation	15	出席率與課堂作業
Midterm Exam	30	課程1~9章
Final Exam	35	課程10~15.17章
Group presentation and term project	20	分組專題報告

教育目標

Students will understand the emerging trends and critical topics in hospitality consumer behavior. They are expected to develop a comprehensive understanding of consumer behavior and marketing in their own research.

課程概述

Students will understand the emerging trends and critical topics in hospitality consumer behavior. They are expected to develop a comprehensive understanding of consumer behavior and marketing in their own research.

基本資料

必修課，學分數：0-3
上課時間：一/2,3,4[M117]
修課班級：餐旅系3
修課年級：年級以上
選課備註：不開放推廣部隨班附讀

參考書目

Handout
Consumer Behavior: Building Marketing Strategy,11th Edition, 2010, Hawkins, Del I./ Mothersbaugh, David L.，McGraw-Hill College（桂魯有限公司）
Consumer Behavior and Marketing Strategy, 7e, by McGraw-Hill Companies, Inc.,2005, J. Paul Peter and Jerry C. Olson, [李瑾玲譯，消費者行為，第七版，滄海書局]