103年第2學期-5895 商用英文時事分析 課程資訊

評分方式

評分項目	配分比例	說明
Daily Work	70	Current events quizzes, papers, discussion analysis, group activities, participation, preparation
Mid-Term Exam	15	Case Analysis/Objective and Essay
Final Exam	15	Case Analysis/Objective and Essay

教育目標

The course defines the objectives and strategies of international business. The course emphasizes management analysis of international business strategy formulation. Topics covered include gains from trade, costs of trade, competitive strategy and the organization of international business. The course considers alternative modes of market entry, including import and export through intermediaries, relationship learning with suppliers and distributors, strategic alliances, joint ventures, and foreign direct investment (FDI). Case studies are used to illustrate the basic principles of multinational business management and strategy.

課程概述

The course is built around questions faced by companies wishing to do business in a global marketplace. The sessions will focus on these questions and will involve lectures about the important issues and case discussions. The most important outcomes for you will be an understanding of how to approach each of the questions raised, the ability to recognize and analyze issues surrounding various aspects of international management, and the ability to recommend a course of action for an international venture. The primary method for developing these skills will be preparation for and participation in classroom discussions and activities, while the secondary method will be required write-ups and presentations dealing with the focus country. We intend to create an environment in which each person will be prepared for each class session and will therefore be in a position to make meaningful contributions to the discussion.

基本資料

選修課，學分數：0-2
上課時間：二/3,4[M217]
修課班級：國貿碩1,2
修課年級：年級以上
選課備註：大四同學欲修習須經授課老師同意

參考書目

Cases in International Management, Christopher Sawyer-Laucanno, Prentice Hall (2001)
Case Studies in International Business, Christine Uber Grosse and Robert E. Grosse (2012)