104年第2學期-5928 國際行銷管理 課程資訊

評分方式

評分項目	配分比例	說明
Mid-term test	20	closed-book; based on the textbook, lecture notes, and other assigned readings covered between weeks 1-10
Final Exam	30	Final exam is a centralized exam and will cover the entire syllabus. The format is short essay writing. The teaching assistant will inform you the venue of the exam later.
Business Plan	35	For the group project, students need to develop an international business plan for a local brand/produce to go aboard. Student group is required to submit a written business plan and make a presentation for the proposal and the final plan.
Business Research	15

教育目標

1. To become familiar with the range of concepts in the arena of international business 2. To develop skill in using a variety of analytical frameworks for making decision in international business 3. To develop skill in organizing for effectively entering and operating in international markets. 4. Development of critical thinking and problem solving competencies in international business.

課程概述

全球行銷管理係指協調與整合跨越多重國家市場的行銷活動。全球行銷管理包括海外市場進入，海外市場的當地行銷管理，與全球行銷管理等三項任務。

基本資料

必選課，學分數：0-3
上課時間：五/2,3,4[M611]
修課班級：國貿碩1,2
修課年級：年級以上
選課備註：英語授課。

參考書目

International Business: Strategy, Management, and the New Realities by Tamer Cavusgil, Gary Knight, John Riesenberger. 3/E. ISBN-10: 0132991268 • ISBN-13: 9780132991261