105年第2學期-1461 商用英文(二) 課程資訊

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評分方式

評分項目 配分比例 說明
Midterm & Final Exams 40 Written exams including listening sections
Group Case Study 20 Oral Presentation (10%) & Written Report (10%)
Quizzez 20 Written Tests (including listening sections)
Homework 10 Vocabulary & Writing
Participation 10 In-class Q-&-As & Discussions

選課分析

本課程名額為 35人,已有25 人選讀,尚餘名額10人。

授課教師

陳中漢

教育目標

On completion of the course, the students should be able to 1. display their conversational ability by comfortably talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on; 2. demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in international management and business; and 3. demonstrate in oral presentation and in writing their ability to present in a formal manner their ideas, information, and recommendations which are related to specific topics and contexts frequently encountered in international management and business.

課程概述

Have students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories includes: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.

課程資訊

參考書目

1. Textbook: ProFile 3: Upper-Intermediate Student’s Book, by Jon Naunton, 2005, Oxford University Press.
2. Supplementary Class Materials (SCM): Handouts from the instructor.