105年第2學期-3090 Entrepreneurship 課程資訊

評分方式

評分項目	配分比例	說明
Class Participation	15
Elevator Pitch	10
Five Venture Business Ideas	15
Real Life Venture Analysis	15

教育目標

Many engineers and scientists are directly involved in the creation of new technologies and products. They are competing for funding their ideas and they will only succeed if they are able to relate their technical ideas to the business perspective and to communicate their ideas to senior managers, investors or bankers. This course focuses on the process to identify, evaluate and present business opportunities and to develop a complete business plan. Students will develop an understanding of innovation and entrepreneurship. They will learn how to plan, start and grow a business opportunity. The academic purpose is to offer a logical and systematic approach for understanding the entrepreneurial process. Case studies and real life experiences will be intertwined with the current research in entrepreneurship and innovation management. In this course students will present their own business ideas that will be systematically evaluated, discussed and improved in group interactive discussions. To understand the challenges of start-up processes students will directly interview entrepreneurs. In teams students will create a complete business plan of their business idea.

基本資料

必修課，學分數：0-3
上課時間：
修課班級：國經學程3
修課年級：年級以上
選課備註：於第十三週起密集授課，上課時間地點另訂。

參考書目

William D. Bygrave, ed. The Portable MBA in Entrepreneurship, 4th Edition. (New York: John Wiley & Sons, 2009).
William D. Bygrave and Dan D’Heilly, eds. The Portable MBA in Entrepreneurship Case Studies, 2nd Edition. (New York: John Wiley & Sons, 1997).
All other materials used in this course are provided on WebCT.