105年第2學期-5933 多樣性行銷專題 課程資訊

評分方式

評分項目	配分比例	說明
Weekly class attendance and classroom behavior	10
Written reports	80
Bio	10

教育目標

Current research in the marketing management area should focus on "customer". The diversity marketing "tools" can help marketing practitioners to make good marketing performance and build differentiated products and services that fulfill the needs of customers, and actually, this is essentially the core of marketing. Seminar participants will work together in small groups.

基本資料

選修課，學分數：0-3
上課時間：四/2,3,4[M612]
修課班級：國貿碩1,2
修課年級：年級以上
選課備註：英語授課。大四同學可經授課老師同意選讀。限本系10人選課，外系同學請至系辦公室人工加選。

參考書目

MKTG - What's inside: A student-tested, faculty-approved approach to learning marketing (Lamb/Hair/McDaniel)