105年第2學期-5933 多樣性行銷專題 課程資訊

課程分享

選課分析

本課程名額為 10人,已有12人選讀,尚餘名額-2人。

評分方式

評分項目 配分比例 說明
Weekly class attendance and classroom behavior 10
Written reports 80
Bio 10

授課教師

黃宥婷

教育目標

Current research in the marketing management area should focus on "customer". The diversity marketing "tools" can help marketing practitioners to make good marketing performance and build differentiated products and services that fulfill the needs of customers, and actually, this is essentially the core of marketing. Seminar participants will work together in small groups.

課程資訊

參考書目

MKTG - What's inside: A student-tested, faculty-approved approach to learning marketing (Lamb/Hair/McDaniel)