Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

On completion of the course, the students should be able to a) display their conversational ability by comfortably talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on; b) demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in international management and business; and c) demonstrate in oral presentation and in writing their ability to present in a formal manner their ideas, information, and recommendations which are related to specific topics and contexts frequently encountered in international management and business. The course contents are summarized as follows: a) Reading, listening to, and discussing selected multicultural business-related articles. b) Compiling business-related vocabularies, expressions for practical use. c) Developing English skills for business & personal communication. d) Listening to and responding to selected business situation audio recordings. e) Conducting business-related case studies in groups. f) Reporting on case study results orally & in writing.

1. Textbook: ProFile 3: Upper-Intermediate Student Book, by Jon Naunton, 2005, Oxford University Press.
2. Supplementary Class Materials (SCM): Handouts from the instructor.