106年第1學期-1454 商用英文（二） 課程資訊
評分方式
| 評分項目 | 配分比例 | 說明 |
|---|---|---|
| Midterm & Final Exams | 40 | Written Exam (including listening sections ) |
| Case Study | 20 | Oral Presentation (10%) & Written Report (10%) |
| Quizzez | 20 | Written Tests (including listening sections ) |
| Homework | 10 | Vocabulary & Writing |
| Participation | 10 | Attendance, Q-&-As, & Discussions |
選課分析
本課程名額為 35人，已有28 人選讀，尚餘名額7人。
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教育目標
On completion of the course, the students should be able to
a) display their conversational ability by comfortably talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on;
b) demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in international management and business; and
c) demonstrate in oral presentation and in writing their ability to present in a formal manner their ideas, information, and recommendations which are related to specific topics and contexts frequently encountered in international management and business.
The course contents are summarized as follows:
a) Reading, listening to, and discussing selected multicultural business-related articles.
b) Compiling business-related vocabularies, expressions for practical use.
c) Developing English skills for business & personal communication.
d) Listening to and responding to selected business situation audio recordings.
e) Conducting business-related case studies in groups.
f) Reporting on case study results orally & in writing.
課程概述
Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service.
Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.
課程資訊
基本資料
必修課，學分數：2-2
上課時間：一/5,6[M109]
修課班級：國貿系3A
修課年級：年級以上
選課備註：另行分班
教師與教學助理
授課教師：陳中漢
大班TA或教學助理：尚無資料
Office HourTuesday & Thursday 5:10-6:10 p.m. or by appointment
LAN203-A
授課大綱
授課大綱：開啟授課大綱(授課計畫表)
(開在新視窗)
參考書目
1. Textbook: ProFile 3: Upper-Intermediate Student Book, by Jon Naunton, 2005, Oxford University Press.
2. Supplementary Class Materials (SCM): Handouts from the instructor.
開課紀錄
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