106年第1學期-1458 商用英文（二） 課程資訊

評分方式

評分項目	配分比例	說明
Mid-term examination	25
Final examination	25
Daily work	50	participation, discussion input and quality, preparation, motivation, written work, quizzes, homework, group project quality.

教育目標

To improve students' listening, speaking, and writing abilities concerning international business subjects by having students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

課程概述

Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

基本資料

必修課，學分數：2-2
上課時間：三/3,4[M217]
修課班級：國貿系3B
修課年級：年級以上
選課備註：另行分班

參考書目

(1) Right Image Helps Brewers: Foreign Beer Makers Vie for Emerging Markets, The Asian Wall Street Journal, June 13, 2005
(2) Yum! Brands: Fast Food’s Yummy Secret, The Economist, August 25, 2005
(3) Luxury Brands Discover Social Networks, International Herald Tribune, Eric Pfanner, July 27, 2008
(4) The Essential Brand Book: Over 100 Techniques to Increase Brand Value, Iain Ellwood, Kogan Page Publishers (2002)
(5) Relationship learning and dyadic knowledge creation in international subcontracting relationships: the supplier’s perspective, Kuo-Hsiung Chang, Donald F. Gotcher, International Journal of Technology Management 2008-Volume 41, No.1/2, pp. 55-74