106年第1學期-3092 Business Policy 課程資訊

評分方式

評分項目	配分比例	說明
平時作業與課堂參與	25	Personal Assignment: 2x10 points + Class Participation 5 points
Mid-term Exam	20
Teamwork Presentation	30	Report Quality 20 points; Presentation Skill and Participation: 10 points
Final Exam	25

教育目標

Through learning about theories, frameworks of strategic management, and case studies to establish basic understanding and knowledge concerning how business strategies and policies are formulated, business decision is made, and business plan is structured. Ultimately, to prepare students for being able to think and analyze business issues strategically. 1. Analyzing and writing a case study analysis. SWOT checklist and analysis. 2. Strategic Leadership. Superior performance, Competitive Advantage, and business model. Levels of Strategic Management. Strategic Planning Process. Mission Statement. Scenario Planning. Strategic Leadership. 3. External Analysis: Identification of Opportunities and Threats. Porter’s Competitive Forces Model. 4. Internal Analysis: Resources and Competitive Advantage. Competitive Advantage. Vale Creation and Profitability. The Value Chain. 5. Competitive Advantage through Functional-Level Strategies. 6. Business-Level Strategy. Low Cost and Differentiation. Value Innovation. Market Segmentation. Strategy Choices. Blue Ocean Strategy. 7. Business-Level Strategy and the Industry Environment. 8. Strategy and Technology. Technical Standards and Format Wars. Technological Paradigm Shifts. 9. Strategy in the Global Environment. Global and National Environment. Global Expansion, Profitability, and Profit Growth. Choosing a Global Strategy. The Choice of Entry Mode. 10. Corporate-Level Strategy: Horizontal Integration, Vertical Integration, Strategic Outsourcing. 11. Corporate-Level Strategy: Related and Unrelated Diversification. 12. Corporate Governance, Social Responsibility, and Ethics. 13. Implementing Strategy Through Organization. Organizational Architecture. Organizational Culture. Organization Process. 14. From Good to Great, the physic of successful business transformation and upgrading.

基本資料

必修課，學分數：3-0
上課時間：四/6,7,8[LAN012]
修課班級：國經學程3
修課年級：年級以上
選課備註：

參考書目

1. Strategic Management, Hill, Schilling, Jones, 12e, 2015, Cengage Learning.
2. Good To Great, Jim Collins, 2001, HopperCollins Publishers
3. Seizing the White Space, Mark Johnson and Steve Wunker, 林麗冠譯, 2010, 天下文化