106年第1學期-3103 Consumer Behavior 課程資訊

評分方式

評分項目	配分比例	說明
Participation / attendance	20
Midterm	20
Final	20
Oral presentations/ Homework	40	The above is an indication of what we should cover in class. It is subject to modification, if needed.

教育目標

We are all consumers and this course, a branch of marketing, focuses on the consumer and seeks to answer the following questions: Why do we buy? What influences our decision to buy? What are the different stages in the buying decision process? Figuring out the answers will be achieved through a variety of lectures and activities, home assignments, team work and oral presentations. Students are strongly encouraged to participate to liven up the class.

基本資料

選修課，學分數：2-0
上課時間：一/6,7[C215]
修課班級：國經學程3,4
修課年級：年級以上
選課備註：

參考書目

Book: Consumer Behavior, Buying, Having, and Being, Global Edition, by Solomon, published by Pearson – used as a reference only
All the PPTs used in class will be posted online every single week.