106年第1學期-5881 零售管理 課程資訊

評分方式

評分項目	配分比例	說明
Mid-term exam	30
Final exam	30
Group Project	25
Class participation	5

教育目標

In this exceptionally competitive environment, the majority of retailers are still small to medium sized businesses – many operated by entrepreneurs with little training or education for the task. To survive, operators continually need managers who are familiar with retail operations to survive and become profitable. Students will develop a retail plan that is competitive in the environment that they choose (Taichung or another geographic location). Specifically, the course will enable students to develop a retail plan that will include: ● An initial proposal of retail type and geographic area ● A complete analysis of the target audience – demographics, psychographics, and benefits ● Store location analysis – it may be anywhere in the world. ● Store layout and design – internal and external elements ● Develop an assortment and merchandise mix (fill the store with merchandises) ● Develop a promotional plan to communicate your strengths and benefits to the consumer ● Inclusion of a human resource plan for staffing the right people at the right time ● A pricing and financial section – including the development of pro-forma statements (students can create plans to develop any retail establishments in any chosen locations)

基本資料

選修課，學分數：3-0
上課時間：五/6,7,8[M467]
修課班級：企管碩1,2
修課年級：年級以上
選課備註：全英語授課

參考書目

Self-compiled textbooks