106年第2學期-1470 國貿法規 課程資訊

評分方式

評分項目	配分比例	說明
Mid-term examination	25
Final examination	25
Daily work	50	participation, preparation, team analyses quality, motivation, written work, quizzes, homework, group project quality

教育目標

To improve students’ listening, speaking, and writing abilities concerning international business subjects by having students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc

課程概述

Have students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories includes: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.

基本資料

必修課，學分數：0-3
上課時間：四/6,7,8[M233]
修課班級：國貿系3
修課年級：年級以上
選課備註：104學年度前(含)入學生之群修科目

參考書目

(1) Right Image Helps Brewers: Foreign Beer Makers Vie for Emerging Markets, The Asian Wall Street Journal, June 13, 2005
(2) Yum! Brands: Fast Food’s Yummy Secret, The Economist, August 25, 2005
(3) Luxury Brands Discover Social Networks, International Herald Tribune, Eric Pfanner, July 27, 2008
(4) The Essential Brand Book: Over 100 Techniques to Increase Brand Value, Iain Ellwood, Kogan Page Publishers (2002)
(5) Relationship learning and dyadic knowledge creation in international subcontracting relationships: the supplier’s perspective, Kuo-Hsiung Chang, Donald F. Gotcher, International Journal of Technology Management 2008-Volume 41, No.1/2, pp. 55-74