106年第2學期-3095 Topics in Consumer Economics 課程資訊

評分方式

評分項目	配分比例	說明
Class Participation and Assignments	25
Midterm Exam	25
Poster Presentation	25
Final Evaluation	25

教育目標

The instructor will utilize lecture and reading assignments to help students develop an understanding of consumer economics and the trends and issues in consumer economy. In addition, students will be encouraged to think and engage into the real-world problems as they relate to everyday life, through discussion sessions and problem solving activities.

課程概述

This course is intended to provide the basis for a broad understanding of economic theories and views concerning consumers’ perspectives, behaviors and decision processes, and their connections to the marketplace and the economy. Topics covered will include consumer behaviors, consumer theories and models, consumer decision making, marketing strategies, and selective issues concerning consumers and the economy, such as aging, equality, innovation, open source and uniqueness.

基本資料

選修課，學分數：0-3
上課時間：一/5,6,7[LAN202]
修課班級：國經學程2-4
修課年級：年級以上
選課備註：與經濟系併班上課

參考書目

1. Consumer Economics: Issues and Behaviors, 3rd Edition, Elizabeth B. Goldsmith
2. Price Theory: An Intermediate Text, David D. Friedman