106年第2學期-3103 Current Events in International Business - Cases and Issues 課程資訊

評分方式

評分項目	配分比例	說明
Daily Work	70	Current events quizzes, papers, discussion analysis, group activities, participation, preparation
Mid-Term Exam	15	Case Analysis/Objective and Essay
Final Exam	15	Case Analysis/Objective and Essay

教育目標

The course defines the objectives and strategies present in current international business. The course emphasizes timely analysis of international business strategy formulation. Topics covered include global market entry, counter-trade, marketing strategy, sexual discrimination and harassment, corruption, cross-cultural business practices, business ethics, etc. Case studies are used to illustrate the basic principles of multinational business management and strategy. Course Structure The course is built around questions faced by companies wishing to do business in a global marketplace. The sessions will focus on these questions and will involve lectures about the important issues and case discussions.

基本資料

選修課，學分數：0-2
上課時間：二/3,4[M217]
修課班級：國經學程3,4
修課年級：年級以上
選課備註：與國貿系碩班5933併班上課

參考書目

Cases in International Management, Christopher Sawyer-Laucanno, Prentice Hall (2010)
Case Studies in International Business, Christine Uber Grosse and Robert E. Grosse (2012)