106年第2學期-3105 Internet Marketing 課程資訊

評分方式

評分項目 配分比例 說明
Grading is as follows: Participation, assignments and group discussion of course material 20
presentations 20
midterm exam 25
Final project 35

選課分析

本課程名額為 40人,已有42 人選讀,尚餘名額-2人。


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授課教師

Clinciu Daniel Livis

教育目標

Applying tools of technology and innovation such as the internet to the marketing of various products and goods. Understand relationships between Customer needs and Internet Marketing while forecasting the use of technology in marketing products.

課程資訊

參考書目

E-Marketing, 6th Edition, Strauss and Frost, Pearson Publishings, Prentice Hall

開課紀錄

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