40
名額
42
已選
-2
超選 2 人
上課時間
三/2,3,4[C203]
修課班級
國經學程2-4 · 年級以上
課程資訊
選課分析
| Grading is as follows: Participation, assignments and group discussion of course material | 20 | |
| presentations | 20 | |
| midterm exam | 25 | |
| Final project | 35 |
Applying tools of technology and innovation such as the internet to the marketing of various products and goods. Understand relationships between Customer needs and Internet Marketing while forecasting the use of technology in marketing products.
E-Marketing, 6th Edition, Strauss and Frost, Pearson Publishings, Prentice Hall
查詢過去本課程開課紀錄：
Internet Marketing 歷史開課紀錄