107年第2學期-3103 Business Case Studies 課程資訊

評分方式

評分項目	配分比例	說明
Attendance	20
Class participation	40
Practice performance	40

教育目標

Business Case will be studied through brief lectures and intensive discussion. The topic is on the combination making up the macro-environment under which global companies operate and on the business strategies implemented by these companies. The content includes (1) the impact of policies and regulations at the national level, as well as at the industrial level, (2) cultural difference and its influence on international extension, and (3) specific business models and strategies of local and global companies operating in various business contexts. Finally, we also encourage the students to integrate and apply these knowledge to practices with participation in business case competition.

基本資料

選修課，學分數：0-2
上課時間：六/3,4[A101]
修課班級：國經學程2-4
修課年級：年級以上
選課備註：

參考書目

HBR - Business Cases
Course materials