107年第2學期-3108 Consumer Behavior 課程資訊
評分方式
| 評分項目 | 配分比例 | 說明 |
|---|---|---|
| Class Participation and Attendance | 40 | Participation in classroom activities. |
| Group Presentation (I＋II) | 60 | Students will sign up to deliver a 15 minutes’ overview of consumer behavior case study, and design a questionnaire to execute simple sample investigation. Details regarding the format of this assignment and its essential requirements will be distributed in class. Or video advertisement |
選課分析
本課程名額為 35人，已有9 人選讀，尚餘名額26人。
登入後可進行最愛課程追蹤 [按此登入]。
教育目標
This course provides an overview of consumer behavior and is based primarily on the discipline of social psychology. The course goals are:
1. To acquire an understanding of the psychological processes that underlie the effectiveness of marketing strategy in terms of impact on consumer behavior.
2. To acquire a knowledge base that enables critical assessment of current and future metrics, research technologies, and research data output.
3. To acquire a “toolbox” of psychological principles applicable to marketing strategy.
課程資訊
基本資料
選修課，學分數：0-3
上課時間：三/2,3,4[LAN110]
修課班級：國經學程3,4
修課年級：年級以上
選課備註：
教師與教學助理
授課教師：張亦騏
大班TA或教學助理：尚無資料
Office HourThursday 13:10 – 16:10， or by appointment
Office: M204-1
授課大綱
授課大綱：開啟授課大綱(授課計畫表)
(開在新視窗)
參考書目
Michael R. Solomon, (2017) Consumer Behavior (10th Edition), Pearson
Michael R. Solomon, (2017) Consumer Behavior: Buying, Having, and Being, (Global Edition), Pearson
開課紀錄
您可查詢過去本課程開課紀錄。 Consumer Behavior 歷史開課紀錄查詢