108年第2學期-5928 策略規劃–從經營策劃到行銷策劃 課程資訊

評分方式

評分項目	配分比例	說明
Personal Assignment	15	Exercise
Case Analysis and Discussion	40	Emphasis on Analytical ability
Team Project	40	Emphasis on Coordination and Team Spirits
Presentation Skill	5

教育目標

To prepare our graduate students and senior college students for having the capacity of making strategic planning proposals either in business plan or marketing plan level and be competitive

課程概述

This course is about how to develop Strategic Thinking and Planning Capabilities through solving real management Business and Marketing cases. 2. To prepare our junior and senior college students for having the capacity of making strategic planning proposals for either business plan or marketing plan. 1. This is a course focusing on case studies related to Business Strategy and Marketing Strategy. 2. Students need to work on their personal assignments and team project (resolving case issues and/or on specific topics of a corporation). 3. Will provide major frameworks, concepts and models for pre-view and references. 4. Require write-up of a Business and/or Marketing Plan.

基本資料

選修課，學分數：0-3
上課時間：四/6,7,8[M611]
修課班級：國貿碩1,2
修課年級：年級以上
選課備註：英語授課。限本系10人選課，外系同學請至系辦公室人工加選。大四同學欲修習須經授課老師同意。

參考書目

1.. Strategic Management, Hill, Schilling, Jones, 12th edition, 2017 Cengage Learning
2. Strategic Brand Management, Kevin Lane Keller, 4th edition, 2013 Pearson
3. Marketing Management, Kotler Keller, 15th edition, 2016 Pearson