109年第1學期-0883 行銷管理 課程資訊

評分方式

評分項目	配分比例	說明
Exams (Midterm & final)	40	Midterm exam & final exam
Report	30	Group report
Case discussions & homework	20	Case discussion & homework
Attendance	10	Attendance

教育目標

Marketing is a process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. The concepts of marketplace include 1) customer needs, wants, and demands, 2) market offerings, 3) customer value and satisfaction, 4) exchanges and relationships, and 5) markets. This course aims to help students with the background of Industrial Engineering understand not only how to manufacture products, but produce valuable products to meet market demand.

課程概述

工業工程原以製造為主題。但是，產品應具有何種特性，才滿足市場需要;同時，產品要用何種方式交到消費者手中;這些問題，與製造相互影響，也即是行銷管理的課題。本課程函蓋產品與市場定位，產銷配合，行銷策略及銷售作業等主題。修習本課，可瞭解行銷行為的基本要素，使本系同學不但能製造好產品，並能成功把產品賣出去。

基本資料

選修課，學分數：3-0
上課時間：四/2,3,4[C205]
修課班級：工工系2-4
修課年級：年級以上
選課備註：經營管理組(與經營策略擇一)；外系選修須經授課教師同意。英語授課

參考書目

Kotler P. and Armstrong G. (2018) Principles of Marketing, 17th global ed. Harlow, UK: Pearson Education Limited.