109年第1學期-1743 綜合專題研究—資訊科技與消費經濟 課程資訊

評分方式

評分項目	配分比例	說明
Class Participation and Discussion	30
Presentations	40
Final Term Paper	30

教育目標

This course aims for a broad understanding of economic theories and views concerning consumers’ perspectives, behaviors and decision processes, and their connections to the advance of information technology. Topics covered will include consumer behaviors, consumer theories and models, consumer decision making, marketing strategies, and the economics of information technology. The instructor will utilize lecture and reading assignments to help students develop an understanding of information technology and consumer economics and the trends and issues in consumer economy. Students will be encouraged to think and engage into the real-world problems as they relate to everyday life, through discussion sessions and problem solving activities. Throughout the course, students will be trained to apply a formal research method, such as surveys, data analysis, and quantitative approach, to investigate backgrounds, relationships, strategies or policies of a manageable research question.

課程概述

This course aims for a broad understanding of economic theories and views concerning consumers’ perspectives, behaviors and decision processes, and their connections to the advance of information technology. Topics covered will include consumer behaviors, consumer theories and models, consumer decision making, marketing strategies, sharing economy, subscription economy, and the economics of information technology. Throughout the course, students will be trained to apply qualitative and quantitative research methods, such as descriptive analysis and regression estimation approach, to investigate backgrounds, relationships, strategies or policies of a manageable research question on a topic in consumer economics and information technology.

基本資料

必選課，學分數：3-0
上課時間：五/2,3,4[ST508]
修課班級：經濟系一經組4
修課年級：年級以上
選課備註：一般經濟組必選課程，列入指選，不辦理教師簽名選課

參考書目

Consumer Economics: Issues and Behaviors (by Elizabeth B. Goldsmith)
Economics of Information Technology (by Hal R. Varian)
Subscribed: Why the Subscription Model Will Be Your Company’s Future –and What to Do About It, Tien Tzuoand Gabe Weisert (訂閱經濟，吳凱琳譯ISBN:978-986-398-425-2)