109年第1學期-2827 Franchise Management in Practice 課程資訊

評分方式

評分項目 配分比例 說明
Class Participation and Attendance 50 he learning process for this course will be primarily driven by class discussion.
Logo 25 Story of new establish company and logo design
Start-up company brochure and poste 25 Start-up company’s brochure and poster

選課分析

本課程名額為 70人,已有24 人選讀,尚餘名額46人。


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授課教師

張亦騏

教育目標

Lecture, internet research, directed class discussion, group and individual analyses of case studies, and hands-on application of entrepreneurial techniques in the local community all will contribute to students’ in-depth understanding of franchising in both theory and practice. In general, the in-class strategy of instruction will consist of an equal mix of lecture and inquiry-based instruction. Two field trips will be arranged before and after the midterm, focusing on restaurant and hotel franchises.

課程資訊

參考書目

1. An introduction franchise (Barbara Beshel 2001) IFA EDUCATIONAL FOUNDATION,NY

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