109年第1學期-2827 Franchise Management in Practice 課程資訊

評分方式

評分項目	配分比例	說明
Class Participation and Attendance	50	he learning process for this course will be primarily driven by class discussion.
Logo	25	Story of new establish company and logo design
Start-up company brochure and poste	25	Start-up company’s brochure and poster

教育目標

Lecture, internet research, directed class discussion, group and individual analyses of case studies, and hands-on application of entrepreneurial techniques in the local community all will contribute to students’ in-depth understanding of franchising in both theory and practice. In general, the in-class strategy of instruction will consist of an equal mix of lecture and inquiry-based instruction. Two field trips will be arranged before and after the midterm, focusing on restaurant and hotel franchises.

基本資料

選修課，學分數：1-0
上課時間：
修課班級：國經學程3,4
修課年級：年級以上
選課備註：與餐旅系2263課程併班上課。深碗型課程，需同時修習2823課程

參考書目

1. An introduction franchise (Barbara Beshel 2001) IFA EDUCATIONAL FOUNDATION，NY