109年第1學期-3021 人文:社群媒體與創意寫作 課程資訊

課程分享

選課分析

本課程名額為 40人,已有41人選讀,尚餘名額-1人。

評分方式

評分項目 配分比例 說明
attendance 10
participation 10
short writings 30
presentation 30
final 20

授課教師

李怡萱

教育目標

This course will introduce critical thinking for reasoned decision making and analyze social media profile in order to help students implement and manage a comprehensive social media strategy for their organization and brand. Social media not only provides marketers with a means of communicating with their customers, but also a way to express themselves in creative writing as self-media or personal branding. This course can benefit personal life and career by giving students practical knowledge and valuable insights to create a compelling social media marketing strategy.

課程資訊

參考書目

The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatric ISBN 9781591848073

HILDE A. M. VOORVELD. (2019). BRAND COMMUNICATION IN SOCIAL MEDIA: A RESEARCH AGENDA.JOURNAL OF ADVERTISING. P14-26.

AUSTIN J. FREELEY & DAVID L. STENBERG, ARGUMENTATION AND DEBATE: CRITICAL THINKING FOR REASONED DECISION MAKING (13TH ED., 2014).

ELLISON, N. B., & BOYD, D. (2013). SOCIALITY THROUGH SOCIAL NETWORK SITES. OXFORD HANDBOOK OF INTERNET STUDIES.

DONNA E. ALVERMANN, VICTORIA R. GILLIS, STEPHEN F. PHELPS. (2013). CONTENT AREA READING AND LITERACY: SUCCEEDING IN TODAY”S DIVERSE CLASSROOM.

PARISER, E. (2011). THE FILTER BUBBLE: HOW THE NEW PERSONALIZED WEB IS CHANGING WHAT WE READ ANDHOW WE THINK. CH. 4 THE YOU LOOP.


Supplemented Articles will be distributed