109年第1學期-5922 國際企業管理 課程資訊
評分方式
評分項目 | 配分比例 | 說明 |
---|---|---|
Mid-term test | 20 | closed-book; based on the textbook, lecture notes, and other assigned readings covered between weeks 1-10 |
Final Exam | 30 | Final exam is a centralized exam and will cover the entire syllabus. The format is short essay writing. The teaching assistant will inform you the venue of the exam later. |
Business Plan | 35 | For the group project, students need to develop an international business plan for a local brand/produce to go aboard. Student group is required to submit a written business plan and make a presentation for the proposal and the final plan. |
Business Research | 15 |
選課分析
本課程名額為 10人,已有8 人選讀,尚餘名額2人。
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教育目標
1.To become familiar with the range of concepts in the arena of international business
2.To develop skill in using a variety of analytical frameworks for making decision in international business
3.To develop skill in organizing for effectively entering and operating in international markets.
4.Development of critical thinking and problem solving competencies in international business.
課程概述
透過理論及個案教學,讓學生對跨國企業的運作有充分的瞭解,並熟悉全球化、全球政治與文化環境、海外直接投資、國際企業策略、國際企業組織、海外市場進入策略、全球生產與外包、全球行銷、及全球人力資源管理。
課程資訊
基本資料
必修課,學分數:3-0
上課時間:五/2,3,4[M611]
修課班級:國貿碩1
修課年級:年級以上
選課備註:英語授課(國貿系學生不可作為英檢替代課程)
授課大綱
授課大綱:開啟授課大綱(授課計畫表)
(開在新視窗)
參考書目
International Business: Strategy, Management, and the New Realities by Tamer Cavusgil, Gary Knight, John Riesenberger. 3/E. ISBN-10: 0132991268 • ISBN-13: 9780132991261
開課紀錄
您可查詢過去本課程開課紀錄。 國際企業管理歷史開課紀錄查詢