109年第1學期-6129 Business Research Methods 課程資訊

評分方式

評分項目	配分比例	說明
Mini Research Proposal	45	Students will prepare a brief research proposal in multiple parts to examine an issue related to your business interests.
Quizzes	20	Students will complete four (4) quizzes in class.
Oral presentations	25	Students will present two (2) updates on their research proposal.
Active participation	10	Students will arrive to class prepared and actively participate in individual and group learning activities.

教育目標

This course provides an overview of general research methods and issues. The aim is to prepare students to understand, critically consume and conduct research. The course introduces students to qualitative and quantitative research methods appropriate to the business. Students' develop skills in identifying and using research literature, defining research problems, designing a research project, and in collecting, analyzing, recording, and interpreting data.

基本資料

選修課，學分數：3-0
上課時間：二/6,7,8[M009]
修課班級：國企碩學程1,2
修課年級：年級以上
選課備註：English-Taught Course for All-Major Senior and Graduate Students

參考書目

PRIMARY SOURCE: Cooper, D.R., & Schindler, P.S. (2014). Business research methods (12th ed.). New York: McGraw-Hill.