經濟學旨在探討人們在有限的資源下如何做選擇？以及人們所選擇的活動，會造成什麼樣的結果？由於人們受到利己心的驅使，在資源（預算限制）及制度（法律規範）等限制條件下，會做理性選擇，以爭取最大私利，故個體經濟學亦可視為研究人類選擇行為的學問。長久以來，經由理論及實證研究的發展，經濟學已建構出一系列的模型，可用來解釋或預測經濟活動的結果。本課程旨在分析個別決策者（消費者、廠商）的選擇行為，及由此所導致的市場價格及資源配置狀況，以期對經濟活動（或行為）有更佳的瞭解。本課程屬於進階課程，著重在細膩分析，有較多模型或圖形的討論。課程內容包括：消費者選擇理論與應用、不確定狀況下之選擇、生產與成本、競爭性市場、不完全競爭市場、獨占力下的定價行為、基本賽局理論、要素市場理論、一般均衡理論、訊息不對稱及市場失靈等。

In this course, we will further develop the fundamental microeconomics tools that you have learned in the Principle of Economics. This course consists of three parts: (1) producers, consumers, and competitive markets; (2) market structure and competitive strategy; (3) information, market failure, and the role of government. In the first semester, we will cover the topics including the theory of consumers behavior, the theory of the firm, market equilibrium under perfect competition and its welfare analysis. In the second semester, we will discuss how the pricing, investment, and output decisions of firms depend on different market structures and the behavior of competitors. Then we will introduce the concepts of asymmetric information and market failure, as well as behavioral economics. After one-year learning, students should be familiar with the basic concepts and tools in microeconomics and be able to analyze relevant problems in the real world.

Textbook: Pindyck, R.S. and D.L., Rubinfeld. 2018. Microeconomics. Global Edition, 9th Edition. Pearson. (華泰文化代理)
Reference: Perloff, J.M. 2022. Microeconomics: Theory and Applications With Calculus. Global Edition, 5th Edition. (雙葉書廊代理)