上課時間
修課班級
課程資訊
選課分析
| Class Participation andAttendance | 30 | The learning process for this course will beprimarily driven by class discussion. Hence,student participation, in the form of classdiscussion is an integral part of the course andattendance is strongly recommended. If you areabsent THREE times throughout the semesterwithout a legitimate reason, you will bepenalized with FIVE point deduction off yourfinal grade. If a conflict or emergency arises,contact me to discuss the situation; |
| Mid Term | 20 | Multiple Choice |
| Logo | 10 | Story of new establish company and logo design |
| On-site competition project | 40 | Group presentation is designed to give studentsan opportunity to be innovative and apply theconcepts learned in class to their project. • E-fileof Poster and Video must upload onto the NewE-Learn website by 25-Dec-2023 at 22:00. • Apaper Poster and Video must hand in the class on26-Dec-2023 |
| Additional quiz points | 10 | Each quiz will be conducted during the class |
1.Describe the relevance of consumer behavior to the entire international marketing process, the nature and stages of consumers’ decision making and the factors influencing consumers’ choice. 2.To develop skill in using a variety of analytical frameworks for making decision in international marketing 3.Explain the impact of global effect on the development of international marketing strategies including marketing communication, segmentation and target marketing. 4.Apply the consumer behavior theories covered in the course to devise effective solutions in enhancing international marketing performance in the global business environment.
1. Provide essential knowledge about marketing including key concepts, theories, practices, etc. 2. To apply marketing concepts/theories into real situations 3. Understanding of global issues in marketing 4. Provide opportunities to analyze marketing activities in firms through cases/articles and interviews (if possible)
Armstrong,G., Kotler, P. and Armstrong M.O.(2020) Marketing An Introduction, 14th ED. Person
Marshall, G., and Johnston, M. (2019) Marketing management, 3rd Ed. McGraw Hill Education
Kotler, P. T., Keller, L. K., Ang, S.H., Tan, C.T. and Leong, S. M. (2017) Marketing Management: An Asian Perspective, 7th, Ed. Pearson.