112年第1學期-2775 Business Policy 課程資訊

評分方式

評分項目	配分比例	說明
Class Participation	5
Personal Assignments	15
Mid-term Exam	25
Teamwork and Discussion	30

教育目標

1. Analyzing and writing a case study analysis. SWOT checklist and analysis. Business Policy introduction 2. Strategic Leadership. Superior performance, Competitive Advantage, and business model. 3. External Analysis: Identification of Opportunities and Threats. Porter’ s Competitive 6-Forces Model. 4. Internal Analysis: Resources and Competitive Advantage. Competitive Advantage. Value Creation and Profitability . The Value Chain. 5. Competitive Advantage through Functional Level Strategies. 6. Business Level Strategy. Low Cost and Differentiation. Value Innovation. Market Segmentation. Strategy Choices. Blue Ocean Strategy. 7. Business Level Strategy and the Industry Environment. 8. Strategy and Technology. Technical Standards and Format Wars. Technological Paradigm Shifts. 9. Strategy in the Global Environment. Global and National Environment. Global Expansion, Profitability, and Profit Growth. Choosing a Global Strategy. The Choice of Entry Mode. 10. Corporate Level Strategy: Horizontal Integration, Vertical Integration, Strategic Outsourcing. 11. Corporate Level Strategy: Related and Unrelated Diversification. 12. Corporate Governance, Social Responsibility, and Ethics. 13. Implementing Strategy Through Organization. Organizational Architecture. Organizational Culture. Organization Process. 14. From Good to Great, the physic of successful business transformation and upgrading.

基本資料

必修課，學分數：3-0
上課時間：四/6,7,8[M103]
修課班級：國經學程3
修課年級：3年級以上
選課備註：雙號學生修習。

參考書目

1. Strategic Management, Hill, Schilling, Jones, 13e, 2020, Cengage Learning
2. Good To Great, Jim Collins, 2001, Hopper Collins Publishers
3. Seizing the White Space, Mark Johnson and Steve Wunker, 林麗冠譯, 2010, 天下文化