112年第2學期-1366 策略規劃–從經營策劃到行銷策劃 課程資訊

評分方式

評分項目	配分比例	說明
Personal Assignments	60
Team Project	30
Class Participation	10

教育目標

I. Objectives 1. Help students review relevant Business Strategy and Marketing Strategy theories, models, and concepts 2. Help students apply their learning of business and marketing theories and knowledges to real cases 3. Help students to think logically and critically 4. Help students learn how to write a well-structured Business/Marketing Plan II. Major contents 1. Vision, missions, values, and business goal setting 2. Business Model 3. SWOT/TOWS Analysis 4. Funtional, Business, Corporate level strategies 5. Organization Design, Structure, Control Mechanism 6. Corporate Ethics and Culture 7. Marketing objectives in alignment with Business Plan 8. Positioning and Consumer Benefits/Proposals 9. Marketing Communications and IMC Caampaign Development 10. Business/Marketing Case Write-up

課程概述

This course is about how to develop Strategic Thinking and Planning Capabilities through solving real management Business and Marketing cases. 2. To prepare our junior and senior college students for having the capacity of making strategic planning proposals for either business plan or marketing plan. 1. This is a course focusing on case studies related to Business Strategy and Marketing Strategy. 2. Students need to work on their personal assignments and team project (resolving case issues and/or on specific topics of a corporation). 3. Will provide major frameworks, concepts and models for pre-view and references. 4. Require write-up of a Business and/or Marketing Plan.

基本資料

選修課，學分數：0-3
上課時間：二/6,7,8[M242]
修課班級：國貿系3,4
修課年級：3年級以上
選課備註：英語授課。請第一次上課須出席且經授課老師同意，在課堂上人工加選。

參考書目

1. Strategic Management An Integration Approach 13th edition, Hiil,Schilling, Jones. Cengage/Mindtap,
2020
2. From Good to Great, Jim Collins, 2001, Harper Business