Electronic Commerce

112學年第2學期 必修課 3 學分
授課大綱
70
名額
68
已選
2
餘額
上課時間
四/3,4[M123]
一/6,7[M232]
授課教師
Office Hour:Wednesday 10.00 am to 12.00 noon (PG IC 304)
修課班級
國經學程2 · 2年級以上
選課分析

Attendance and Class Participation 20 Individual
Quizzes 20 Individual
Group Presentation 30 Group
Group Project Report 30 Group

1. Describe and explore various business models and marketplace models for e-commerce. 2. Understand the structure and functions of key technologies supporting e-commerce. 3. Identify basic regulatory, ethical and legal aspects of building an e-commerce system. 4. Assess the current and emerging business applications of e-commerce such as e-tailing, e-auction, mobile commerce, and e-business strategies.

Laudon, K. C., & Traver, C. G., (2022) E-Commerce 2021-2022: Business. Technology. Society., 17th Edition,Pearson Education Limited, Harlow, United Kingdom.

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