112年第2學期-2774 Consumer Behavior 課程資訊

評分方式

評分項目	配分比例	說明
Class Participation and Attendance	40	Attendance and In-class contribution Attendance is expected. Your ability to benefit from the course and contribute to the class is largely dependent upon your attendance during class meetings. If you cannot attend class, you will be responsible for everything covered or announced in class. During days when project presentations take place I expect full attendance. Any leave is required to be informed to me prior to the class beginning by email.
Task 1 Group Promotion Video	10	90 secs video, topic will be related to our field trip destination.
Task 2 Group Consumer Video Competition	30	Either a 60 or 90-second competition video; the topic will be released in the first week of the semester.
Task 3 Group Conference Poster Presentation	20	Poster presentation at the ICIC 2024 conference
Additional point: Quiz	10	The quizzes will include material covered in the readings and class discussions since the last quiz. During the week prior to a particular quiz, I will explain the coverage and nature of the upcoming quiz. Each quiz will consist of multiple-choice.

教育目標

課程目標 (Course Objectives ) This course provides an overview of consumer behavior and is based primarily on the discipline of social psychology. The course goals are: 1. To acquire an understanding of the psychological processes that underlie the effectiveness of marketing strategy in terms of impact on consumer behavior. 2. To acquire a knowledge base that enables critical assessment of current and future metrics, research technologies, and research data output. 3. To acquire a “toolbox” of psychological principles applicable to marketing strategy.

基本資料

選修課，學分數：0-3
上課時間：二/6,7,三/6,7[PG505]
修課班級：國經學程2-4
修課年級：2年級以上
選課備註：課程模組課程。第一週需出席，若無正當請假事由，無故缺席視為退選。

參考書目

Michael R. Solomon, (2017) Consumer Behavior (10th Edition), Pearson
Michael R. Solomon, (2017) Consumer Behavior: Buying, Having, and Being, (Global Edition), Pearson