112年第2學期-2776 Green Marketing 課程資訊
評分方式
評分項目 | 配分比例 | 說明 |
---|---|---|
Personal Assignments | 20 | |
Team Project | 20 | |
Mid-term Exam | 25 | |
Final Exam | 25 | |
Class Participation | 10 |
選課分析
本課程名額為 20人,已有15 人選讀,尚餘名額5人。
登入後可進行最愛課程追蹤 [按此登入]。
授課教師
連風彥教育目標
■ 課程目標及內涵 (Course Objectives and Contents)
Course Objectives: 1. To help student understand what "green" and "sustainability" is about in the buying, producing, selling, consuming process from a marketing practitioner's perspective. 2. To help student incorporate major green-related concepts in the development of a marketing plan. 3. To help student understand the Consumption-Environment interface. 4. To help student develop planning capabilities of delivering "sustainable" value when formulating marketing strategies. 5. To help student identify Sustainable Marketing Action designed to influence purchase, consumption, and post-purchase decision
Major Contents: 1. Overview of Green Marketing and Strategic Green Planning 2. The Environment and Consumption 3. The Environmental Effects on Consumption 4. Discovering Values via Market Analysis; Communicating Value via Integrated Marketing Program, Producing Value via innovation, Delivering Value via Sustainable Supply Cycle Strategies, Delivering Value in Retailing, Proclaiming Value via Sustainable Pricing Strategies.
課程資訊
基本資料
選修課,學分數:0-2
上課時間:三/6,7,8[M230]
修課班級:國經學程2-4
修課年級:2年級以上
選課備註:與國貿系1370課程併班上課。第一堂課未出席者,視同放棄,將逕予退選。
教師與教學助理
授課教師:連風彥
大班TA或教學助理:尚無資料
Office HourEvery Wednesday 13:00-14:00 at IC office or Dept. of International Business
授課大綱
授課大綱:開啟授課大綱(授課計畫表)
(開在新視窗)
參考書目
1. Green Marketing Management, Robert Dahlstrom, South-Western, 2011
2. The New Rules of Green Marketing, Jacquelyn A. Ottman, Berrett-Koehler Publishers, 2011
3. Wildly Profitable Marketing for Business Selling Eco-Friendly Products, CS Wurzberger and Pam Foster, Pawzoola Publishing, 2013
4. Greener Marketing, John Grant, John Wiley, September, 2020
開課紀錄
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