112年第2學期-5929 國際行銷管理 課程資訊

評分方式

評分項目	配分比例	說明
Class Participation and Pop Quizzes	40	Your class participation score is based on my judgment of your attendance and preparation before class. Each student is expected to be prepared and ready to answer my questions for EVERY class by reading chapter(s), news article, and other materials assigned. Comprising your participation score will be your performance on unannounced quizzes, various assignments and contribution to class discussions.
Team Country Analysis Plan	50	This will consist of 2 parts – 15% grade Cultural & Economic Analysis 15% grade Market Audit & Marketing Plan o Please refer to the Team Country Analysis handout for a comprehensive description of this assignment
Cases	10	You will need to submit a written analysis for an international case which will be distributed to you during class.

教育目標

To understand how companies adjust their international strategies based on the global environmental changes (e.g., globalization) • To build skills and respect toward the understanding of cultures of nations by critically analyzing the social, political, legal, and economic forces that affect the business performance of international marketing • To develop managerial reading skills with a goal of acquiring the ability to understand and synthesize readings and business cases presented in a class • To build communication and teamwork skills through the group project • To familiarize students with extant “tools” of international marketing beyond the textbook such as the Internet, government databases, etc.

課程概述

全球行銷管理係指協調與整合跨越多重國家市場的行銷活動。全球行銷管理包括海外市場進入，海外市場的當地行銷管理，與全球行銷管理等三項任務。

基本資料

必修課，學分數：0-3
上課時間：二/2,3,4[M612]
修課班級：國貿碩1
修課年級：1年級以上
選課備註：英語授課。核心必修課程。限本系15人選課，外系同學請第一次上課須出席且經授課老師同意，在課堂上人工加選。

參考書目

They will be introduced in the lecture.